BoxStuff provides a complete email marketing package from design through to delivery and measurement of results. We highly recommend this kind of marketing activity because quite simply – it works! It is cost effective, immediate, relevant and measurable. Email marketing gets results and costs less than other marketing methods.

It’s cost effective: While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a cent per recipient.

It’s immediate: Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.

It’s relevant: Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.

It’s completely measurable: More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

To a lot of people, the term ‘email marketing’ conjures images of an email intent on selling. In fact, there are a number of types of email communications you can send to your clients. These include quick announcements, email newsletters, catalogue emails and press releases.