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Creative Digital Marketing

Porn, Shopping and Social Networking - all on a Sunday Morning


23 January 2009

Social Networking graph

Watching porn, shopping and catching with your social network are popular activities for sunday mornings according to recent reports from Hitwise and FilmOn

Analysis of viewing figures shows peak demand for FilmOn’s “naughty movies” was around 1116 GMT on Sunday.

By contrast, internet analysts Hitwise found that usage of video sites peaked on Sundays but more traditional adult sites experienced a dip.

The surprise relationship between social networking and adult-themed sites came last September, when total page visits for social networking sites for the first time eclipsed that of adult sites.

But it is not simply that viewers of pornography abandoned it in favour of online social interaction, according to Robin Goad of Hitwise.

“It seems that some of the less extreme content that can be found in the ‘adult’ category moved to these social sites,” he says.

It is unlikely that there is a shift away from adult viewing overall, according to Alki David (founder of FilmOn), just that it is finding different online outlets, and video-on-demand is a rising star among “content delivery” methods online.

“Adult entertainment is always at the forefront of technological advances on the internet, that’s just fact.

“The reason that has been the case is because as humans we’re instinctively drawn to that type of behaviour. I don’t think there’s anything particularly unusual in that in human terms. If anything, it sheds light on our true primal instincts.”