BoxStuff

May 2015 News

Aiding the growth and commercial success of Isle of Wight businesses, Cowes-based web design company BoxStuff Ltd is expanding the Island’s virtual horizons with their high-functioning, easy to manage websites.

Where once Island businesses were limited to local revenue or visiting trade, now companies are able to extend their reach to the whole of the UK – or even further afield! Whether you have a product to sell, or you need to attract visitors’ attention, a professional, well-designed website, that offers unlimited opportunities for e-commerce, is key to improving the sales and prospects of any business.

When BoxStuff relaunched The Garlic Farm’s website, it enabled visitors to the legendary Newchurch farm to continue purchasing all their favourite garlic products long after they had returned home from their holidays. As well as its own-grown varieties of garlic, and delicious garlic-based comestibles, The Garlic Farm also sells highly rated seed garlic to gardeners all over the UK. Thanks to its comprehensive, easy to use site, year-round online sales can now support the farm’s seasonal business here on the Isle of Wight.

Through its sophisticated diagnostic tools and additional copywriting service, BoxStuff also provides the website with relevant SEO content to ensure it remains consistently visible in online searches. BoxStuff MD Jeremy Pocock points out that “a great website is crucial, but it’s even more important that people can find it. For businesses to stay in the top ranking online searches, a site must have regularly updated content. Luckily, we can quickly and easily pinpoint any website’s weaknesses, and offer fast, creative, ongoing solutions.”

Currently working on a fresh website for West Wight Alpacas, BoxStuff has also recently launched a brand new site for the Isle of Wight Biscuit Company. With beautiful photography and graphics by Island designer James Lord, the site is a superb showcase for their range of delicious cookies, and allows customers to order their fix of farmhouse fare from wherever they may live.

Whether you need a new website or are looking to improve the functionality of your current site, BoxStuff Ltd are well placed to help you realise the full potential of your business.

Don't underestimate the importance of good, regularly updated content

Most businesses in 2015 have an online presence, with a website as a bare minimum, and usually a Facebook page and Twitter account too. But how many business owners have the time or expertise to keep their website and social media regularly updated with sparkling content that’s relevant to their customers, and designed to drive sales?

It’s simply not enough to have a website that only lists your contact details. Websites today need a constantly fresh feed of content and SEO links in order to stand a chance in Google’s top ranking searches. If a search doesn’t bring your website up on Google’s first page, it may as well not exist. And content that is months out of date will not only not serve you, but looks unimpressive to customers, who may wonder whether the business is even active.

The bottom line is that if you don’t update your website regularly, your online presence will become invisible to all but those in the know. Regular content ensures that your website looks relevant, professional and useful – and guarantees better online recognition by Google and other search engines, to constantly attract new customers.

But writing arresting, accurate copy is not easy. You may know the message you want to convey, but lack the know-how to pitch it. Some people are happy sketching the first draft of an article or blog, but need a professional to proof-read their copy to ensure the grammar is faultless, or to re-write passages for maximum commercial impact. Either way, Boxstuff can help.

Professional copywriter Anna Pocock currently blogs for Taste of the Wight, and has contributed regular features to Style of Wight Magazine, The Family Directory, Chessell Pottery, Pottery Cafes in Fulham, Battersea & Richmond, The Foodies Larder, Boxstuff and The Garlic Farm.

Whether you’re looking for a weekly blog, news or feature articles, case studies, or help with your social media and marketing campaigns, Anna can write your content. She can also set up and manage corporate Facebook pages, Twitter feeds, Vine and Instagram accounts. With ten years previous experience in TV production, online videos (or ‘vlogs’) are a cinch too.

Visit her website www.isleofwrite.co.uk to see examples of her work, and contact Boxstuff to discuss your requirements.