Search Engine Marketing can save you money. Pay per click and display advertising can be effective in the short term but the Return On Investment from a sensible programme of search engine marketing can be much greater giving you better results over a longer period. The first stage of any campaign is Optimising your website for search engines and to do that you need to be able to measure past, current and future performance.
If you haven’t checked the SEO effectiveness of your website recently, do it now
You may be surprised and even disheartened, but a relatively small investment can change things very quickly….