Well Amazon have entered the fray and have added a nice new feature to their iPhone mobile shopping app. Users can now scan a barcode on a product and instantly get matching product and pricing information from Amazon’s catalogue allowing them to comparison shop as they are are walking through a store.
According to Amazon, its sales from mobile devices surpassed $1 billion last year so this new added functionality is only going to help drive this revenue stream.
This follows eBay and Google who have both already made their entries into this space. eBay recently purchasing RedLaser and Google adding barcode scanning to their Product Search last year.