Noise Bulletin, the only newsletter serving the needs of noise professionals working in the field of environmental noise, UK environmental health, nuisance, acoustics and occupational noise has recently completed a review of over 800 noise related websites.
The Southdowns website, designed, built and hosted by BoxStuff, came out top with a glowing review:
“Southdowns is among several businesses with great redesigned sites and after much debate we made it our winner. Launched only in September, it is – not surprisingly – bang up to date, as well as being clear and informative. The services page has a cheerful selection of photo thumbnails and introductory sentences leading to pages that detail their experience and provide links to just-the-right length case studies. We praised the cross-referencing last time; the new design maintains this.”
Here’s a few statistics that I’ve gleaned from various sources that would say that it definitely isn’t!
1: Social networking sites are officially the most popular sites on the internet after porn sites.
2: 2/3 of the global internet population visit social networks.
3: Time spent on social networks is growing at 3x the overall internet rate.
4: 87% of sales come from referrals. The average person is exposed to 3000 advertising messages per day. Only 14% of people trust advertisements whilst 78% of people trust the recommendations of other consumers.
5: Facebook is the 3rd most trafficked website in the world.
6: As of November 2010, with more than 500 million active users, if Facebook were a country, it would be world’s third largest after China and India.
7: Over 50% of Facebook’s active users log on in any given day and on average people spend over 200 million minutes per day on the site.
8: People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.
Based on all that, it’s clear that a company should have a presence in the social web! To end I’ll leave you with a quote from one my favourite marketeers:
“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” – Seth Godin
Two new services that have recently been launched – one that’s already here in the UK and one no doubt to follow very soon – are bringing the power of location-based marketing alive.
Here in the UK, O2 has recently announced the launch of a six-month pilot scheme of location-based mobile marketing, in partnership with US firm Placecast. Customers can opt in to the service, by registering on o2more.co.uk, that will then see them receive relevant marketing messages, depending on their age, gender, interests and location.
The service uses Placecast’s geo-fencing technology meaning that when users enter a geo-fenced area ‘owned’ by participating advertisers, they will receive promotions and discounts via SMS and MMS.
Then at a recent gathering at their Palo Alto offices, Facebook announced an extension to their Places feature. Now businesses will have the ability to offer deals to users who ‘check in’ using the site’s Places feature.
One of the first partnerships Facebook announced was with the Gap. It plans to run a campaign offering a free pair of jeans to the first 10,000 users who check in to their local Gap store using Facebook’s mobile application.
I saw a good article recently that was looking to address that quandary faced by marketers looking to engage with their audience in the mobile channel: What do you build first?
Do you build the mobile website before or after building a mobile application, be it for Android, iPhone, Blackberry or whatever platform you want to reach? Or would you be better off starting with an app?
Technology.Inc provide a helpful resource for marketers struggling to answer that question – a checklist of six items that should help steer the decision making process:
1. Utility: To reach the broadest audience, you need a mobile website. If you go with an app, you’ll have to continue to develop apps for the most popular platforms.
2. Need: Local businesses (think restaurants, retail shops) do better with mobile websites because customers generally just need basic information like a phone number or address. When the product is a service, like finance or transportation, apps are better. Apps are also better when usage is heavy.
3. Traffic: Apps are better for situations when you want to push a lot of information to customers, or when repeated interaction is likely. Also, if your website is already seeing a lot of traffic from mobile devices, you should launch a mobile site promptly.
4. Content: Text-based content often does well on a mobile site, while media-rich content is generally better within an app.
5. Availability: If you rely on and see a lot of search engine referrals for discovery about your business, you should consider building a mobile website. Mobile searches will reveal your site, but would not point to your app.
6. Cost: If cost is an important factor, consider a mobile website, which costs 50%-80% of the cost of building your main website. The article also quoted Aaron Maxwell of Mobile Web Up, a mobile design firm for businesses, saying that a well-done mobile app can cost as much as $35,000-$50,000 on each platform. (There are low-cost alternatives, however).