Its official, we’re a nation that loves coupons and more precisely mobile coupons. Recent research shows that 29% of British shoppers have used a mobile coupon vs only 15% of shoppers in the US. Not only that but 71% of the British consumers surveyed showed an interest in having coupons delivered to their mobiles.
Retailers are picking up on this consumer trend according to a recent report by the IHL Group and RetailConnections with 54% of retailers contacted saying they plan to put in place m-couponing systems within the next 12 months.
More convenient for the consumer as they benefit from the timely, targeted nature of the digital communication, this shows in the high redemption rates attributable to coupons distributed digitally: 10-15% compared to an overall 1.2%.