Here’s a couple of interesting points that go to show consumers here in the UK really are ready and willing to embrace the mobile shopping experience:
- ASOS, a fashion retailer, generated over £1m in a single month just two months after the launch of their mobile site.
- Both John Lewis and M&S have reported selling items in excess of £3,000 via mobile.
I’m not sure how much more proof UK retailers need that the demand is there but so many still do not have decent, usable, mobile solutions on offer. Getting something built and launched doesn’t necessarily have to be a huge, time intensive project…mobile web applications, essentially mobile optimised web sites, can quite often do the job just as well as native applications.
Here’s an article I found on Adotas written by Bryce Marshall. All of his rules ring true but it was particularly the first one that really struck a chord with me:
Old rule: Taking a “wait and see” approach to mobile, or employing an under-funded “toe-dipping” methodology.
New rule: The consumer is mobile. This is a reality. In 12 to 18 months, the mobile landscape will be forever changed. The “wait and see” and “toe-dip” approaches will land your brand squarely in the consumers’ rear-view mirror. At minimum, a brand’s mobile strategy and budgets should be aligned to create mobile-friendly experiences across key digital touch points and critical business services.
Well Econsultancy has published their latest statistics on mobile internet usage and trends from both here in the UK and Europe. I’ve picked out a few of the interesting ones: