A good snapshot included in an article by Paul Braat (@Braat) that shows what tools are being employed to distribute content on the web. Unsurprisingly it shows Facebook and Twitter have the potential to be significant traffic drivers. Given the cost of marketing on Facebook and Twitter, it makes it hard to find reasons why they shouldn’t be part any business’s marketing strategy.
Here’s a few statistics that I’ve gleaned from various sources that would say that it definitely isn’t!
1: Social networking sites are officially the most popular sites on the internet after porn sites.
2: 2/3 of the global internet population visit social networks.
3: Time spent on social networks is growing at 3x the overall internet rate.
4: 87% of sales come from referrals. The average person is exposed to 3000 advertising messages per day. Only 14% of people trust advertisements whilst 78% of people trust the recommendations of other consumers.
5: Facebook is the 3rd most trafficked website in the world.
6: As of November 2010, with more than 500 million active users, if Facebook were a country, it would be world’s third largest after China and India.
7: Over 50% of Facebook’s active users log on in any given day and on average people spend over 200 million minutes per day on the site.
8: People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.
Based on all that, it’s clear that a company should have a presence in the social web! To end I’ll leave you with a quote from one my favourite marketeers:
“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” – Seth Godin
Two new services that have recently been launched – one that’s already here in the UK and one no doubt to follow very soon – are bringing the power of location-based marketing alive.
Here in the UK, O2 has recently announced the launch of a six-month pilot scheme of location-based mobile marketing, in partnership with US firm Placecast. Customers can opt in to the service, by registering on o2more.co.uk, that will then see them receive relevant marketing messages, depending on their age, gender, interests and location.
The service uses Placecast’s geo-fencing technology meaning that when users enter a geo-fenced area ‘owned’ by participating advertisers, they will receive promotions and discounts via SMS and MMS.
Then at a recent gathering at their Palo Alto offices, Facebook announced an extension to their Places feature. Now businesses will have the ability to offer deals to users who ‘check in’ using the site’s Places feature.
One of the first partnerships Facebook announced was with the Gap. It plans to run a campaign offering a free pair of jeans to the first 10,000 users who check in to their local Gap store using Facebook’s mobile application.
Analysis of viewing figures shows peak demand for FilmOnâ€™s â€œnaughty moviesâ€ was around 1116 GMT on Sunday.
By contrast, internet analysts Hitwise found that usage of video sites peaked on Sundays but more traditional adult sites experienced a dip.
The surprise relationship between social networking and adult-themed sites came last September, when total page visits for social networking sites for the first time eclipsed that of adult sites.
But it is not simply that viewers of pornography abandoned it in favour of online social interaction, according to Robin Goad of Hitwise.
â€œIt seems that some of the less extreme content that can be found in the â€˜adultâ€™ category moved to these social sites,â€ he says.
It is unlikely that there is a shift away from adult viewing overall, according to Alki David (founder of FilmOn), just that it is finding different online outlets, and video-on-demand is a rising star among â€œcontent deliveryâ€ methods online.
â€œAdult entertainment is always at the forefront of technological advances on the internet, thatâ€™s just fact.
â€œThe reason that has been the case is because as humans weâ€™re instinctively drawn to that type of behaviour. I donâ€™t think thereâ€™s anything particularly unusual in that in human terms. If anything, it sheds light on our true primal instincts.â€