A good snapshot included in an article by Paul Braat (@Braat) that shows what tools are being employed to distribute content on the web. Unsurprisingly it shows Facebook and Twitter have the potential to be significant traffic drivers. Given the cost of marketing on Facebook and Twitter, it makes it hard to find reasons why they shouldn’t be part any business’s marketing strategy.
Recently, i’ve come across the following 3 lines, in a spam message and in the email signature of the chairman of Ecademy:
Web 1.0 – Find Me
Web 2.0 – Join Me
Web 3.0 – Follow Me
Without analysing it too much it does appear to sum up the evolution of the web and the popular trends over the last few years.
Could almost be:
Web 1.0 – Google
Web 2.0 – Facebook
Web 3.0 – Twitter
Whilst it hasn’t reached the entire population of the planet, for those with reliable high speed internet access it’s now a hyper connected world. And these three ‘versions’ of the web offer 3 slightly different but very useful ways to filter the vast amounts of content available to all:
Web 1.0 – Search driven
Web 2.0 – The social web and RSS
Web 3.0 – Conversational and peer filtered
There’s one other significant factor that’s changing the way we access and use information and that is the mobile web or arguably the iPhone.
So what should you do to make sure you are communicating with your customers or target audience?
Talk to us about a updating or building your website. We offer as standard:
- Search Engine Optimised page design
- Facebook integration and/or Facebook applications
- built in RSS feeds and Twitter integration
- iPhone optimised version of your site