Creative Digital Marketing

Social Media Optimisation

Social Media Optimisation (SMO)

Social Media is the name commonly used to describe the various social and business networking websites that have become very popular and very powerful ways of communicating not just with friends and colleagues but more significantly with organisations and brands. This new medium for Business to Consumer and even Business to Business marketing has huge benefits in terms of low cost, high ROI if properly managed and executed.

Social media marketing is now one of the most important and effective methods of encouraging site traffic and engaging with target audiences. It requires a different approach to ‘traditional’ marketing and should focus on engagement through conversation and sharing.

Steps to a successful social media marketing campaign:

  • Planning – define strategy and goals
  • Toolbox – select the tools that you will use
  • Listening posts – which networks do you want to engage within e.g. Facebook, Twitter, LinkedIn, YouTube, Flickr, Digg, Foursquare…
  • Content – research and agree key messages, plan and develop content
  • Moderate – put in place a policy and system to respond to adverse opinions
  • Measure – monitor the response and reputation your organisation gains
Social Media Marketing BoxApp MarineDirectory Custom
Social Media optimisation
Photo sharing yes yes yes
RSS feeds yes yes yes
Facebook integration yes yes yes
Twitter integration yes yes yes
Social bookmarking yes yes yes
Blog submission yes yes yes
Press release submission no no yes
Article submission no no yes
Email yes yes yes
Telephone no no yes