Social Media is the name commonly used to describe the various social and business networking websites that have become very popular and very powerful ways of communicating not just with friends and colleagues but more significantly with organisations and brands. This new medium for Business to Consumer and even Business to Business marketing has huge benefits in terms of low cost, high ROI if properly managed and executed.
Social media marketing is now one of the most important and effective methods of encouraging site traffic and engaging with target audiences. It requires a different approach to ‘traditional’ marketing and should focus on engagement through conversation and sharing.
Steps to a successful social media marketing campaign:
|Social Media Marketing||BoxApp||MarineDirectory||Custom|
|Social Media optimisation|
|Press release submission||no||no||yes|